Cannes Lion Arse Award
You never win a whole lion at Cannes.
You win half.
Meaning somewhere in the world, there are thousands of shiny lion rear ends gathering dust.
From this the Lion Arse Award was born - a cracking creative award for truly resourceful work.
Creative partner: Vasiliki Katsarou
The award was given first place in Adland.tv's 'Best of Cannes Self Promotion 2015', and was featured in Campaign.
