Lion arse award

You never win a whole lion at Cannes.

You win half.

Meaning that somewhere in the world, there are thousands of shiny lion rear ends gathering dust. 

From this the Lion Arse Award was born, a creative award for truly resourceful work. 

 
 
 

The award was given first place in Adland.tv's 'Best of Cannes Self Promotion 2015', and was featured in Campaign.