During my time at TBWA London, I spent a number of years writing TV, radio and print executions for LIDL. I also wrote the brand’s campaign line,
‘Big On quality, LIDL on price’.

The successful new campaign line, which has replaced #LidlSurprises, contributed towards TBWA being awarded an IPA Effectiveness Gold in 2018.

Between 2013 and 2018, the supermarket has almost doubled its market share of UK grocery sales from 3.1% to 5.6%,(Kantar, 2018), and year-on-year its market share has grown by 8.5%(Kantar, 2019). That’s big on quality.

LIDL Campaign Line.jpg

Lidl Christmas TVC's

A campaign that highlights everyone's weird and wonderful Christmas quirks. 

We're an odd bunch, us humans.