LIDL CAMPAIGN LINE
I wrote Lidl's campaign line ‘Big On quality, LIDL on price’, which played a big part in their very successful campaign in 2017 (2,500% ROI).
Between 2013 and 2018, the supermarket has almost doubled its market share of UK grocery sales from 3.1% to 5.6%, according to Kantar Worldpanel data (2018).
Lidl Christmas TVC's
A campaign that highlights everyone's weird and wonderful Christmas quirks.
We're an odd bunch, us humans.