IKEA Family Rewards
My former Art Director, Alice Booth, and I created the launch comms for IKEA Family, IKEA’s new global rewards programme.
Through our whole brand thinking approach, we identified that there was confusion around what IKEA Family is and who it’s for, with many assuming it’s only for traditional, nuclear families. The new campaign further celebrates IKEA’s inclusive and democratic culture whilst shifting perceptions of who IKEA Family is for.
Creative credits: Alice Booth, Paul Snoxell, Guy Sexty.
